Blu-Ray and HD DVD: Betamax - VHS 'Format Wars' Redux? |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
"...obsessed with owning proprietary formats, Sony keeps picking fights. It keeps losing. And yet it keeps coming back for more, convinced that all it needs to do is push a bigger stack of chips to the center of the table." 1 - Jonathan Last in the Philadelphia Inquirer, in June 2006. "I don't think Toshiba will back down. Sony is unlikely to give up either. Inevitably there is going to be some confusion in the market and there's going to be another standard war." 2 - Analyst Carlos Dimas, in 2004. IntroductionIn June 2006, Sony Corp (Sony), one of the world's largest media corporations, released seven movie titles3 (including The Terminator, Black Hawk Down, and XXX) on Blu-ray4 - a next generation DVD5 format.
Though it was quite popular initially, Betamax later had to compete with the Video Home System (VHS), a rival video format launched by JVC7 in 1976. Through the 1980s, VHS sales far surpassed that of Betamax. Sony's failure to establish Betamax as the standard format was attributed largely to its sluggishness in forming alliances with others in the industry. Sony's marketing communication and promotion strategies were also blamed for the failure of Betamax.
Blu-Ray and HD DVD: Betamax - VHS 'Format Wars' Redux? - Next Page>>
1] "One last thing/ Setting the stage for another flop?" www.philly.com, June 04, 2006. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.